The book, extended
Blogs
Concepts explained, standards pressure-tested, and market claims answered. The posts follow the book's three acts. ACT I: why the current value system fails. ACT II: how value actually behaves. ACT III: how value is governed into existence. Start with the act that matches your question, jump straight to a topic below, or browse everything. Claims here stay under review; what changes is recorded in The Claims Register. New to the vocabulary? The glossary defines the standard’s terms in one place.
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ISACA once published a standard whose last process required a verdict on whether an investment delivered its value. It no longer stands alone, and the obligation it carried has no home.
Sellers convene the value conversation, host it, and keep the record. Inside a governed system the geometry reverses: the buyer defines value first, and the seller operates inside that definition.
Define, evidence, verify, correct. Most organizations run the first arm well and stop. An open loop leaves every purchase downstream of it running on trust rather than record.
Every tool in a bloated stack passed a business case. None passed a test nobody set: what the money must do, what evidence proves it, and the date someone checks.
An invite-only gathering of senior value leaders can settle what trusted outcomes mean for the people in the room. Only a standard the buyer publishes settles it for everyone who was not invited.
Deloitte, KPMG and EY each shipped a report with fabricated citations inside eight months. None of them decided to skip the check. The check was never priced, so it never happened.
A CFO lays out exactly what enterprise AI accountability requires. Every requirement points at the buyer’s own systems, and none of them point at the vendor.
Europe just gave the AI buyer a formal complaint right against its supplier. The statute puts the burden of evidence on the buyer, which is where it always belonged.
Ninety-eight percent of executives report a return on their AI. Twenty-six percent can see what it costs. A return without a denominator is an impression, not a ratio.
Boards, finance teams and vendors all say unit economics. Each one means a different cost basis, and the buyer that waits for the vendor’s definition has already conceded the measure.